Introduction: The ROI Debate Between Email and Social Media The question that is frequently asked by the marketers is whether email marketing ROI is more effective than social media ROI. The fact is that though social platforms are effective in brand awareness, email has always provided better...
Understanding the Shift in Digital Marketing Strategy Digital marketing has received a complete change. The old marketing funnels that used to give consumers a clear direction on the way to go after becoming aware of products and services cannot be used to describe the way the current consumers...
Why Digital Asset Management Matters The contemporary marketing is more complicated than ever before. The teams are creating content to be distributed in various outlets such as social mediaemail, web pages, sales decks, partner portals, and online advertisements with strict deadlines. One of the...
Marketing Automation has come out of being an optional tool, to a business requirement in a successful business. The technology has been rewarded in nearly three-quarters of the companies with some form of marketing automation to expedite heavy duty tasks and more importantly target customers...
Event marketing is still one of the best means through which organizations reach the target markets by promoting products and enhancing brand presence. All companies have their own way of handling the event marketing strategies but the basics of planning, execution, and follow-up are always the...
Introduction: Defing “Proper” in Social Media Marketing Proper Marketing on Social Media Can Be an Expression that is off used to imiply that there is one correction way to do it. Marketing is in Truth Not a Street Play Book. What is a succase in one compancy can be a failure in Another...
The reasons storytelling is more Important Than Ever The Current Music Marketing Environment Does Not ALOW Musicians to Release New Music Only to Win Attention. Streaming Sites and Social Media Have Produced A Flooded Market of 120,000 New Music Uploaded Each Day. Music Storytelling Has Become the...
Cold email delivers birth in 2025 is the most significant determinant of outreach succase ever. Although Composition Effective Subject Lines and Convincing Copy Do Matter, None of these Will Help You On Your Email Fail to Get to the Inbox. Sending emails is no longer the challenge; With AI-Powered...
WAITING to Be Spotted is no longer an option as a brand strategy in the Fast-Paced Digital World Toys. As startup founder, consultant, or marketer, you are best of staying at the Bottom of the Search Results by Doing A Good Job and Letting Word of Mother Discover You. Luck is no longer a buzz in...
In the post Trust-Based Digital Economy, Cold Outreach is no longer Effective. Although Technology Has Enabled People to Send Cold Email, Direct Messenger and Unsolicited Pitches with Ease, they Habits Have Change. Consumers are less gullible, beetter-educated and lessily to Deal with a brang that...