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Growing Power Demand in the United States Demand in the United States is growing at a very fast rate and production of energy is at an all-time high but it is falling behind. By 2050, the experts are projecting that electricity will be needed in 50 percent more amounts than the current consumption...
Every year, the holiday season changes the retail environment, but 2025 is going to pose its own challenges as the US customers are facing the hardest financial burdens. To know the prevailing trends in consumer behavior, one has to look at detailed financial information that indicates how various...
Spyware has become one of the current threats to cybersecurity that are the highest priority. Spyware like Pegasus, Predator and Graphite, which were previously perceived to be the reserve of governments and intelligence agencies are currently used by high profile figures and even by the common...
The contracts are no longer kept in filing cabinets or safe deposit boxes only. In the modern digital world, business Contracts are relayed via email platforms, cloud computing resources and shared disks on which criminals aggressively search to find valuables business markers. Contract hijacking...
The culture in the workplace has been influenced by the conversation of quiet quitting over the past few years, whereby workers perform the minimum required until termination or firing. But another, less apparent, practice has been introduced, that of quiet firing. Quiet firing is different to...
How AI Search Optimization Is Reshaping Digital Marketing The digital search scene is changing radically because artificial intelligence platforms are becoming platforms that have advertising capabilities built in. Although sponsored searches in conventional search engines have become the norm...
The Red Hat attack has turned into a sobering realization that even the most reliable of organizations cannot escape major data breaches. Red Hat has been an industry best-practice open-source solutions and consulting company over several decades. However, hackers successfully entered its internal...
Introduction: The ROI Debate Between Email and Social Media The question that is frequently asked by the marketers is whether email marketing ROI is more effective than social media ROI. The fact is that though social platforms are effective in brand awareness, email has always provided better...
The problem of cart abandonment is a constant problem in all eCommerce companies regardless of their size. Customers window shop, put their merchandise in their carts, and vanish before they can make a purchase. This situation is not only the ambivalent lost revenue but also a reference to a gap...
Understanding the Shift in Digital Marketing Strategy Digital marketing has received a complete change. The old marketing funnels that used to give consumers a clear direction on the way to go after becoming aware of products and services cannot be used to describe the way the current consumers...