The Red Hat attack has turned into a sobering realization that even the most reliable of organizations cannot escape major data breaches. Red Hat has been an industry best-practice open-source solutions and consulting company over several decades. However, hackers successfully entered its internal...
Introduction: The ROI Debate Between Email and Social Media The question that is frequently asked by the marketers is whether email marketing ROI is more effective than social media ROI. The fact is that though social platforms are effective in brand awareness, email has always provided better...
The problem of cart abandonment is a constant problem in all eCommerce companies regardless of their size. Customers window shop, put their merchandise in their carts, and vanish before they can make a purchase. This situation is not only the ambivalent lost revenue but also a reference to a gap...
Understanding the Shift in Digital Marketing Strategy Digital marketing has received a complete change. The old marketing funnels that used to give consumers a clear direction on the way to go after becoming aware of products and services cannot be used to describe the way the current consumers...
The outage of AWS US-East-1 that occurred on October 20th unveiled the underlying weaknesses in the manner organizations are approaching cloud infrastructure and business continuity. This massive uncertainty showed that most of the affected companies had insufficient resources to keep their...
Introduction to Modern E-Commerce Platform Software The e-commerce The environment is set to keep its growth curve at an explosive pace in 2025 as the world online sales are set to hit above eight trillions. With the continued growth of digital commerce, there is increasing pressure on businesses...
The healthcare sector is in technological crossroads where artificial intelligence is transforming administrative processes and patient care. With medical centers struggling to cope with the increasing paperwork and operational waste, AI Healthcare agents are coming in as a game-changing solution...
Living in the modern globalized world, it is high time to ensure your privacy over the Internet. Not a single digital interaction is without traces of personal information that can be used against them unless appropriately secured. The targeted advertising, as well as identity theft, are not...
Why Digital Asset Management Matters The contemporary marketing is more complicated than ever before. The teams are creating content to be distributed in various outlets such as social mediaemail, web pages, sales decks, partner portals, and online advertisements with strict deadlines. One of the...
B2B personalization has developed way beyond adding company names into email subject lines and suggesting products based on previous purchases. Although these simple personalization strategies used to be a competitive edge, the modern business Customer needs a lot more detailed and meaningful...