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Living in the modern globalized world, it is high time to ensure your privacy over the Internet. Not a single digital interaction is without traces of personal information that can be used against them unless appropriately secured. The targeted advertising, as well as identity theft, are not...
Why Digital Asset Management Matters The contemporary marketing is more complicated than ever before. The teams are creating content to be distributed in various outlets such as social mediaemail, web pages, sales decks, partner portals, and online advertisements with strict deadlines. One of the...
B2B personalization has developed way beyond adding company names into email subject lines and suggesting products based on previous purchases. Although these simple personalization strategies used to be a competitive edge, the modern business Customer needs a lot more detailed and meaningful...
Marketing Automation has come out of being an optional tool, to a business requirement in a successful business. The technology has been rewarded in nearly three-quarters of the companies with some form of marketing automation to expedite heavy duty tasks and more importantly target customers...
Event marketing is still one of the best means through which organizations reach the target markets by promoting products and enhancing brand presence. All companies have their own way of handling the event marketing strategies but the basics of planning, execution, and follow-up are always the...
Instagram Workwear Culture and Its Impact on Trade Workers The appearance of social media Influencers in the blue-collar sector have brought about a disturbing pattern referred to as Instagram workwear. This trend is characterized by the propagation of aesthetically pleasing workwear by people...
The Hidden Cost of Waiting: How AI Chatbots Transform Business Operations In the digital marketplace that is fast moving and active in the present day, one of the most crucial problems is to align the expectations of the customers with the operations costs of the business. Inboxes are full of...
Start Your Ecommerce Business with Structure, Not Shortcuts There is no need to feel like it is heavy when you are starting your own ecommerce business. For young entrepreneurs who have ventured into the digital market, the prospect is high, and success cannot be achieved without strategic planning...
In the modern world of the Internet, companies are always ready to find a method of improving their web resources and the position in the search results. Although billions of active users are present on the social media sites, the question many marketers are asking themselves is how much these...
Introduction: Why Customer Journeys Are No Longer Linear The current customers hardly use a direct method of finding and buying. They instead visit websitesscroll through social media and reviews and at times they even visit physical stores before making a decision. This disjointed process is...